The Tretchikoff Project
The Tretchikoff Project are the Master License Holders to the artworks of Vladimir Tretchikoff, and are tasked with introducing his iconic works and ethos to a new generation of art lovers through the development and application of his works onto a range of home and lifestyle products. Unbeknownst to many, Tretchikoff was the first artist to make and sell lithographic reproductions of his work, making it affordable and accessible to the ordinary person. At the time, art critics objected, saying he was devaluing and commercialising art. To which he responded, ‘Why should my art only be available to the rich and famous? I want everyone to enjoy it.’ We could not agree more.