The FEAT. sock co. was founded towards the end of 2012, when besties Alison and Chelsey decided to turn a sock-gifting habit into a business. A series of silly, sock-related stories peppered their friendship, from buying matching stockings to wear to dance class together, to sporting socks to slide around in the mud. The playful designer sock brand FEAT (short for the way they ‘feature’ in an outfit) has since evolved, and the designs have grown in character as customers have embraced wilder and funkier designs. In May 2016, Alison left to travel and pursue other creative hobbies, but Chelsey keeps things ticking along on the home front. All FEAT socks are made in Cape Town, and are top quality and super comfortable.